Clothing Ads

I have received many clothing magazines in the mail. I always look through them to see if anything catches my eye. What I don't understand is why companies such as Urban Outfitters put models in the weirdest locations, doing the weirdest things. Not that I have anything against the clothing store, I just think their marketing strategy is odd. Almost all of the photos are taken in some remote location, like a junkyard or the desert. The models are usually wearing mismatched clothes, have long, dirty hair, and seem to not have a care in the world. 

I think Urban Outfitters wants to be the ultimate "hipster" store, but it has to realize that not everyone who shops there wants to be a hipster. I certainly don't. I shop at Urban Outfitters every time I'm at the mall and sometimes I feel very awkward walking into the store. It's almost as if they only want people who look like hipsters to shop there. 

My point is that Urban Outfitters and other clothing stores as well try too hard to cater to one group of people. I think if they realized how many people want to shop at their stores but feel unwelcome, then they would try to use a different marketing strategy or even different pictures altogether. I love clothing magazines, but the outrageous locations and situations in the pictures should be toned down.